Matthew Leffler left Accenture November 2017 after moving from Hewlett-Packard in 2015. With an MBA, MEd and a BSIT he began freelancing as a software trainer and cloud computer consultant. After joining a political campaign and handling data services Matt turned to cloud computing to deliver an enterprise worthy solution. The campaign asked Matt to handle SEO services which was a natural extension of his experience and education. Now a year later Matt continues to provide Data, Cloud and SEO services freelance and does so on Upwork.com
Matt has brought the skills and talent he utilized in the corporate world to freelancing. While on Upwork Matt has earned a 99% success rating with over 600 client hours and is “Top Rated”.
Want to know more about how we got here? Check out our seo story.
Cloud502.com has served as Matt’s cloud computing site and it had a section dedicated to SEO work. UltimateSEO.org was a domain Matt ran across and jump on to build a dedicated SEO blog and tools site for clients and others. This site is developing an SEO Panel section to provide tools for clients, we continue to offer ranking tracking and post SEO articles. We welcome guest bloggers and acknowledge there is never a time that you can’t learn something.
I think I did one of these articles in 2019 so its time to update the Best WordPress Plugins list for 2021. As an SEO minded person these will tend to lean towards that end of the spectrum but as we continue to see speed and mobile optimization has brought some highly technical requirements into the SEO realm. That expansion of SEO lends itself to an expansion of SEO plugins. 2021 Top WordPress Plugins Asset Cleanup: Page Speed Booster - The most damning thing to your site's speed performance is typically the number of requests it makes to render your page. All those plugins you use likely come with js and css files each, many come with more than one set. So if you have 20 or 40 plugins you easily will have over a hundred files required to load a page and its mostly just needless bloat. For instance, if you have Contact 7 for forms .... you don't need that plugins support files loading on pages that dont have a form on them. But ... they are there and wasting your SEO time. This plugin allows you to offload what isn't needed and then combine what is ... Read More
This site's keyword value has died. I mean it, total flatline. And it can be traced back to a site hack that rendered the site virtual useless. On top of that I moved hosts, from Ultimate SEO on Digital Ocean using cPanel to Ultimate SEO in our data center using Virtualmin. Theres a lot to discuss in this seemingly simple change but lets focus on our SSL certificate. It was adequate but lacked a few items which I felt was hurting the site. So I've gone from the free Lets Encrypt It certificate to a paid Comodo certificate. Additionally the level of certificate has changed from DV to OV. Lets see how this affects keywords ... Read More
Ultimate SEO has been a technical digital marketing agency since 2018 and we've set ourselves apart by being the technical minded SEOs. This tech background has led us to redesign businesses infrastructure to better position a site in Google ranks. We've worked in AWS, Google Cloud and Digital Ocean all while testing these environments with our own sites. Its a natural fit then that we officially should offer our own SEO optimized hosting solutions and cloud environments. We've pointed clients to other great vendors for these needs but now we're working to deliver the custom cloud environments ourselves. This began by first moving from a home based business to a dedicated office There we've connected using dedicated fiber optic network resources ensuring fast download and upload speeds. With in our data center we've installed battery backup fail over power supplies and invested in a secure data center that uses biometric and man trap security. Our servers are top grade and boast 12 core servers running 32 gb of ram using cPanel or Virtualmin for web hosting. Out cloud computing servers utilize 18 cores and 192 gb of ram all managed through Virtualizor. Integrating these varied services is a seemless native ... Read More
It happened rather fast...so fast that I was actually unaware of the investigation by Capital One and BBT into me and Ultimate SEO LLC. But lets go back before that and I'll explain how after 15 yrs of banking with Capital One I've been banned for life. The First Business Bank I started my own business in 2018 and quickly needed an business checking account, separate from my personal checking. I'b been banking with Capital One for over a decade but I had never heard anything about business banking with them and so I opted for Azlo Bank. After the pandemic hit and the PPP loans were to be grabbed up through private financial institutions I was baffled how Azlo Bank had no relationship with the SBA and dumped us on Fundera who in turn would match us with a bank. See I thought I had one but I was wrong. How My Accounts Grew Quick I decided a little bit before this to incorporate a tech training nonprofit called LFI. Louisville was lacking technical competent workers and I was having to train folks too much to really get much value from their help. It too needed a bank account ... Read More
From Matthew Leffler, Managing Director We're proud of Ultimate SEO LLC and the diverse experience our business was founded from, which is why we joined the National Gay and Lesbian Chamber of Commerce and became a certified LGBTBE. To become a certified NGLCC business visit Get-Certified. Our local chapter Civitas, which we are a member provides local networking and support in Louisville, KY. Why bring sexuality up when we're talking business? Because it is already at the forefront, it could be family photos on desks, invites to bring your spouse to the company party and even dealing with prejudice. Its 2020 and even just this year a client told me not to mention my partner because she said he would fire me if he knew I was gay. He is the CEO of a large company and while I didnt bring up my life I also can't hide in a closet after years of fighting for equality. As a NGLCC clients may receive certain benefits from governements and other organizations that seek to build a diverse connection of vendors ... Read More
Note: An update to this is available at the bottom Just a flash update on Ultimate SEO LLC. In July we were awarded a grant for redesigning our site and using local contractors by the Metro Louisville Covid Relief Grant administered by Louisville Forward. Another 800+ businesses were awarded these grants that were meant to serve as a lifeline to local businesses. The grant though is yet to be useful now 6 months later as only a third of it was ever funded, despite the grant period requiring all funds to be spent by Dec. 30 2020. Ultimate SEO is unlikely the only organization left hanging by the Louisville Forward grant. The reporting requirements seem to be impossible for the city to actually review. I submitted an initial report on Sept 5 2020 and only the last week of December did they request about 60 additional pages to the already 30 page report. If we consider the average report being 90 pages and 800 businesses must report twice that amounts to 144,000 pages of documents. If a team of auditors is able to work through 10 companies a week it may take another year and a half before these "vital" ... Read More
The Top Digital Agencies Of 2020, According to DesignRush Reposted From Yahoo Finance DesignRush ranked the top digital agencies of 2020 that help brands to achieve growth online using expertise in branding, design, technology, marketing and global industries. NEW YORK, June 4, 2020 /PRNewswire-PRWeb/ — The best full-service digital agencies combine a group of experts from all areas of branding, design, technology, marketing and global industries. DesignRush, a B2B marketplace connecting brands with agencies, identified the leading agencies in 2020 that provide an array of digital services to help brands grow and succeed through online channels. The top digital agencies of 2020 are: 1. Appetite Creative Appetite Creative Solutions is a creative technology agency that aims to create tech agnostic and unique solutions for clients. They have worked with global clients and have a global vision. Appetite Creative’s team has diverse experience and a shared drive for quality and creativity. https://www.appetitecreative.com/ 2. Athena Media Singapore Athena Media Singapore is a digital marketing agency focused on building unique design and marketing strategies. They help clients enter the digital world with a brand identity which draws attention and establishes an online presence that maximizes success. 3. Comrade Web Agency Comrade Web Agency ... Read More
SEO Experiments Vs HearsayOne thing I hope folks appreciate about the articles and topics I cover is the experimentation. This article is not any different from our previous discussions based on real world observations. Some of these original articles based on experiments include:Technical SEO: DigitalOcean Vs Google Cloud Vs AWSCan Page Speed Alone Make A Difference In Google RankingOptimizing For Page Speed: The High Price Of Drift In SEOSex, Speed And The SEO Migration Of Romantic Depot To WordPressIs A Site Low Level? DA vs CF vs TF … DR, DS, AS, TS and more!What are the other SEO Metrics? Domain Authority AlternativesIts important to read what others have discovered but you have to take everyone’s opinion for what it is … an opinion. If its based on hearsay, then its not even their opinion … its just a repeated opinion from some unnamed source. With that said I’ll stop preach onWhat Is The Value Of SEO Backlinks From Press Releases in 2020Recently I signed up to be included in a press release. The link to our site’s homepage was distributed on PRWeb to 102 outlets. The main question now is how will this affect organic ranking and visibility. From ... Read More
Searching is a lot more complex than typing a word and shifting through results. Using Google Search Operators, predefined instructions that focus the results anyone can gain insights into Google's thoughts. SEO Research: Getting To What Google Really Knows SEO Research often begins and ends with one randomly found site's auto audit. There are hundreds of sites that will tell you the character count of this field and that. These are all good and well but they aren't intelligent and offer a glimpse of how that tool sees your site, not Google. In the end do you want to get an A grade by a random SEO tool or do you want to rank higher on Google? These are not the same goals often. Using Google Search Operators you can extract a focused image of your site. Here's a fast example, how many pages has Google indexed from your site? You may have 100 blog posts but thats not the answer here. You can setup and use Google Search Console, and you should, but a quick way to answer this in the moment is: site: ultimateseo.org Above we can easily see that Google has indexed 2,650 pages of ultimateseo.org. Thats ... Read More
Introduction To The Ultimate SEO Guide There are a lot of ultimate SEO guides out there but I feel this is the only Ultimate SEO Guide. Over the past several years we've added over 175 articles to this site. Thats a lot of content and unlike many other sites out there this content is fresh. The oldest information we will be giving out here is from 2018 or newer. That means this is likely the most relevant and up to date guide of all the other ones. You want the sweet spot in SEO agencies. Too new and there isn't much to gain in insight from them as they are just learning themselves. Too old and the least relevant more biased the information is ... in SEO anything over four years needs to be scrutinized. You're not likely looking for.a historical account of how things used to be, too often thats just what you'll get. The SEO Tips And Tricks From A To Z ... Read More