There are a lot of ultimate SEO guides on the web these days, but this is the only one from Ultimate SEO. In this guide to SEO strategies and concepts we plan to cover the basic foundational topics and lead you into details that can be applied throughout a site’s SEO experience. The first thing to know about SEO is its NOT dead nor is it going away soon. Search Engine Optimization continues to grow and adapt to the ever changing landscape of Search Engine updates and initiatives.
Here are a couple things to start you off in this SEO guide.
This is a video Google made that does a great job of setting expectations when hiring an SEO. Whether you are looking to DIY SEO or hire someone it provides useful insight as to how Google sees SEO today.